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Sponsorship Options

Programme Sponsorships

Community Radio Hamilton, a non-profit access radio station, is partially funded by NZ on Air, but also relies heavily on programme sponsorships, grants and donations and advertising to cover running costs.
 
Sponsoring a programme forms a partnership between the programme broadcaster, the station and the sponsor. Unlike buying advertising time on a commercial radio station, sponsorships allow for a greater level of involvement.

Our sponsorship rates vary according to the type of programme, the time of day a programme is broadcast, and its length (usually one hour per week).  Sponsorships are available from $35 per hour (+GST), and provide for the following:

• Sponsor ID - verbal acknowledgement of the sponsor by the broadcaster at the start of the programme plus twice per 30 minute period.
• Pre-recorded promo - one professionally recorded 30 second sponsor promo to be played once per 30 minute period.
• Monthly Interview - a five to ten minute talk with the sponsor (or their representative) discussing the sponsor's products/services or related issues.  This can be conducted live or pre-recorded, in person or by telephone.

Every sponsorship is tailored to best suit the sponsors needs and requirements; a combination of the above and other arrangements may be discussed.

Please contact our Sponsorship & Advertising Co-ordinator to discuss specific opportunities and rates
Phone (07) 834 2170

Benefits

• Community Radio Hamilton offers a cost-effective alternative to conventional radio advertising.
• Enjoy a closer relationship with the broadcaster and their listeners through a greater opportunity for involvement in programmes. 
• Get more value for your investment by targeting the specific audiences listening to Community Radio Hamilton?s diverse programming.
• Show support for your customers by aligning your business / organisation to radio programmes with a similar audience.
• Listeners of Community Radio Hamilton appreciate our less ?in your face? approach to advertising.

As with all promotional tools, leverage from the business / organisation by way of incentives, feedback measures, etc builds on and ensures success.

Interviews for Events and Product Promotions 

Interviews are often a more effective way of promoting one-off events or products and services that require explanation.
 
Community Radio Hamilton offers air time for $60 per ten minute interview (+GST).
 
We can offer a choice of interview times:
our breakfast shows (6am - 10am) which offer a peak audience of general listeners,
or target specific audiences through our diverse range of special interest programming.
 
Interviews can be arranged for just one session, or for maximum impact recorded several times over a week, or weeks leading up to, the event.  We will work with you to recommend appropriate scheduling that maximises the impact of your interview.
 
You can be confident of a successful interview by providing suggested questions and concise background notes for our broadcaster.
 
Please contact our Sponsorship & Advertising Co-ordinator to discuss opportunities and rates
Phone (07) 834 2170.